Our Story

About Pizza luce

We are pizza luce — a United States institution born from a passion for bold flavors, community, and the belief that every meal should be an experience worth savoring. Discover the people and purpose behind every slice.

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pizza luce restaurant interior in United States

15+

Years of Craft

Our Beginnings

The Story Behind
Pizza luce

Pizza luce was founded in 2009 in Eden Prairie, Minnesota, with a single mission: serve honest, handcrafted pizza made from ingredients that people can feel good about. What started as a neighborhood favorite quickly grew into a beloved United States dining destination, recognized for its bold flavors and welcoming atmosphere.

Our founders believed that pizza should be more than fast food — it should be a celebration. That philosophy is woven into every dough ball we stretch, every sauce we ladle, and every topping we carefully select. The pizzaluce experience is one of warmth, creativity, and community.

Fresh, locally-sourced ingredients in every recipe
Hand-stretched dough prepared daily from scratch
Community-first values rooted in United States culture
Veteran culinary team with decades of combined experience

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15+

Years in Business

80K+

Happy Customers

120+

Menu Items

4.9

Average Rating

What Drives Us

Our Mission & Core Values

Every decision at luce pizza is guided by a clear mission: to craft extraordinary food experiences that connect people, celebrate culture, and honor the craft of cooking. These are the four values we live by every single day.

Fresh Integrity

We never cut corners on ingredients. Every pizza is made with seasonal, fresh produce and premium meats sourced from trusted suppliers across the United States.

Community Love

Pizza luce is proud to be a neighborhood institution. We actively support local events, schools, and charities because our community's well-being is our well-being.

Constant Innovation

Our chefs are always experimenting with new flavor combinations. The pizzaluce menu evolves each season to bring you exciting new creations alongside beloved classics.

Inclusive Hospitality

Everyone is welcome at our table. We offer diverse options including vegetarian, vegan, and gluten-sensitive choices so no guest ever feels left out.

Our Journey

A History of pizza lucs Milestones

From a small kitchen in Eden Prairie to a thriving United States brand, every year in our story has been shaped by passion, perseverance, and pizza.

2009

The First Slice

Pizza luce opens its doors at 11347 Viking Dr, Eden Prairie, MN. The founding team of four serves its first customers with handmade dough, house tomato sauce, and a dream.

2012

Community Recognition

Voted "Best Local Pizza" by the Eden Prairie community. Our growing reputation for authentic pizzaluce flavor draws guests from across the Twin Cities metro area.

2015

Menu Expansion

We launch our signature luce pizza craft series — featuring unique flavor profiles inspired by global cuisines. The menu grows to over 60 items including pastas, salads, and specialty desserts.

2018

Catering Launch

Pizza luce officially launches its catering division, bringing the pizzaluce experience to weddings, corporate events, and private parties throughout United States.

2021

Digital Ordering

We invest in our online ordering platform, making it easier than ever for customers to enjoy pizza luce from the comfort of home. Online orders grow 300% within the first year.

2024

Franchise Program

Pizza luce opens its franchise program, allowing passionate food entrepreneurs across United States to bring the authentic pizza luce experience to their own communities.

Meet the Crew

The People Behind
Every Perfect Slice

Our team is made up of passionate culinary artists, hospitality veterans, and community advocates — all united by a love for pizza luce and the people we serve.

Marco Rossi

Head Pizzaiolo

With 20 years of artisan pizza-making experience in Naples and the United States, Marco is the creative genius behind every pizza luce recipe on our menu.

Sarah Kim

Operations Director

Sarah keeps the pizzaluce engine running smoothly. With a background in hospitality management, she ensures every guest interaction exceeds expectations.

David Tran

Sous Chef

David brings global culinary influences to the luce pizza kitchen. His seasonal specials and creative topping combinations keep guests coming back to discover what's new.

Olivia Martinez

Community Manager

Olivia is the heart of our outreach efforts. She coordinates local partnerships, catering events, and all the social moments that make pizza luce more than just a restaurant.

Want to join our passionate team? We're always looking for talented people who love great food.

Get in Touch

Ready to Taste the Difference?

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Experience Today

Handcrafted with love in Eden Prairie, MN. Every pizza luce order is a promise of quality, flavor, and a little bit of magic in every bite.

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