Cookie Policy
Last Updated: July 4, 2026
1. Introduction
Welcome to Pizza Luce. We are committed to being transparent about how we collect and use data related to your use of our website at newpizza-luce.rest. This Cookie Policy explains what cookies are, what types of cookies we use, why we use them, and how you can control or manage your cookie preferences.
This policy should be read alongside our Privacy Policy and Terms of Service, which provide additional information about how we collect, process, and protect your personal information. By using our website, you agree to the use of cookies in accordance with this Cookie Policy.
If you have any questions about this Cookie Policy, please contact us using the details provided at the end of this document.
2. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, smartphone, or other internet-enabled device) when you visit a website. They are widely used to make websites work more efficiently, enhance user experience, and provide information to the website owners.
Cookies are created by a web server and sent to your browser, where they are stored locally. Each time you return to the same website, your browser sends the cookie back to the server, allowing the site to recognize your device and remember certain information about your preferences or past actions.
Cookies do not typically contain any personally identifiable information on their own, but when combined with other data we collect, they may help us identify you as a user of our website. Cookies cannot run programs or deliver viruses to your device — they are simply small data files.
2.1 How Cookies Work
When you first visit newpizza-luce.rest, our server sends a cookie file to your browser. Your browser stores this file and sends it back with subsequent requests to our server. This exchange of information allows us to:
- Recognize your device on return visits
- Keep you logged into your account (if applicable)
- Remember your preferences, such as language or location settings
- Understand how you interact with our website
- Deliver relevant advertising based on your interests
- Ensure the security and performance of our website
2.2 Types of Cookies by Duration
Cookies can be classified by how long they remain on your device:
- Session Cookies: These are temporary cookies that expire when you close your browser. They enable our website to track your movement from page to page during a single browsing session.
- Persistent Cookies: These remain on your device for a set period of time specified in the cookie, or until you manually delete them. They are activated each time you visit the website that created them.
2.3 First-Party vs. Third-Party Cookies
- First-Party Cookies: Set directly by our website (newpizza-luce.rest) and can only be read by us.
- Third-Party Cookies: Set by a domain other than our website, typically by our service partners such as Google Analytics, Google Ads, or social media platforms. These third parties may use cookies to track your activity across multiple websites.
3. Types of Cookies We Use
Pizza Luce uses the following categories of cookies on our website:
3.1 Essential / Strictly Necessary Cookies
These cookies are fundamental to the operation of our website. Without them, certain services and features you have requested cannot be provided. These cookies do not collect any personal information that could be used for marketing purposes and cannot be switched off in our systems. They include cookies that:
- Enable navigation between pages without losing previously entered information
- Authenticate users and prevent fraudulent use of accounts
- Maintain security across the website
- Remember items placed in your online ordering cart
- Support load balancing to ensure the website performs properly
Because these cookies are strictly necessary, they do not require your consent under applicable law. However, you can block them in your browser settings, though this may affect website functionality.
3.2 Analytics / Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us understand which pages are the most and least popular and see how visitors move around the site. All information collected by these cookies is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our website and will be unable to monitor its performance.
We primarily use Google Analytics for this purpose, which places cookies on your device to collect information about your usage of our website.
3.3 Functional Cookies
These cookies enable enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. Functional cookies allow our website to remember choices you make (such as your preferred menu items, delivery location, or language preferences) and provide improved, more personalized features. If you do not allow these cookies, some or all of these services may not function properly.
3.4 Advertising / Targeting Cookies
These cookies may be set through our website by our advertising partners, including Google Ads. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other websites. They do not directly store personal information, but they work by uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising, though you will still see ads.
4. Specific Cookies We Use
The table below lists the specific cookies used on newpizza-luce.rest, along with their purpose, type, and duration:
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
_ga |
Google Analytics | Registers a unique ID used to generate statistical data on how the visitor uses the website. Used to distinguish users. | Analytics | 2 years |
_gid |
Google Analytics | Registers a unique ID used to generate statistical data on how the visitor uses the website. Used to distinguish users within a 24-hour period. | Analytics | 24 hours |
_gat |
Google Analytics | Used by Google Analytics to throttle the request rate, limiting data collection on high-traffic sites. | Analytics | 1 minute |
_gcl_au |
Google Ads | Used by Google AdSense to experiment with advertisement efficiency across websites using their services. Stores and tracks conversions. | Advertising | 3 months |
cookieconsent_status |
Pizza Luce (newpizza-luce.rest) | Stores the user's cookie consent preferences so the consent banner does not appear on every page visit. | Essential | 1 year |
session_id |
Pizza Luce (newpizza-luce.rest) | Maintains session state for users across page requests, enabling the website to function correctly during a single visit. | Essential | Session |
cart_token |
Pizza Luce (newpizza-luce.rest) | Stores information about your online food order cart so items are not lost during your visit. | Essential / Functional | Session / 7 days |
user_prefs |
Pizza Luce (newpizza-luce.rest) | Remembers your preferences such as delivery address, dietary filters, or menu display options for a more personalized experience. | Functional | 6 months |
_fbp |
Facebook (Meta) | Used by Facebook to deliver a series of advertisement products, such as real-time bidding from third-party advertisers. | Advertising | 3 months |
IDE |
Google DoubleClick | Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads. | Advertising | 1 year |
CONSENT |
Records the user's choice regarding cookie consent on Google-powered services. | Essential | 2 years |
Please note that this table may not list every cookie. Cookie names and configurations may change over time as we update our website and services. We will update this Cookie Policy to reflect any significant changes.
5. Legal Basis for Using Cookies
Pizza Luce is based in the United States and operates under applicable U.S. federal and state laws. Our use of cookies is governed by the following legal frameworks:
- Federal Trade Commission (FTC) Act: We comply with FTC guidelines regarding online data collection, transparency, and consumer protection.
- California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA): If you are a California resident, you have specific rights regarding your personal information, including data collected through cookies. You have the right to know what personal information is collected, the right to delete it, the right to opt out of its sale, and the right not to be discriminated against for exercising these rights.
- CAN-SPAM Act and COPPA: We also comply with these federal laws as they apply to our digital communications and data collection practices.
For essential cookies, we rely on our legitimate interest in providing a functioning website. For all other cookies, we seek your consent where required by applicable law.
6. How to Manage and Control Cookies
You have the right to decide whether to accept or reject non-essential cookies. There are several ways you can manage your cookie preferences:
6.1 Cookie Consent Banner
When you first visit newpizza-luce.rest, you will be presented with a cookie consent banner that allows you to accept or reject different categories of cookies. You can update your preferences at any time by revisiting this setting on our website.
6.2 Browser Settings
Most web browsers allow you to control cookies through their settings preferences. You can set your browser to refuse all cookies, to accept only first-party cookies, or to delete cookies after each browsing session. The process for managing cookies varies by browser. Here are links to instructions for the most popular browsers:
- Google Chrome: Manage cookies in Chrome
- Mozilla Firefox: Manage cookies in Firefox
- Safari (Mac & iOS): Manage cookies in Safari
- Microsoft Edge: Manage cookies in Edge
- Opera: Manage cookies in Opera
Please note that if you use different devices or browsers to access our website, you will need to apply your cookie preferences to each browser and device separately.
6.3 Opt-Out Tools for Third-Party Cookies
In addition to browser settings, you can opt out of specific third-party cookies using the tools provided by those services:
Google Analytics Opt-Out
You can prevent Google Analytics from collecting your data by installing the Google Analytics Opt-out Browser Add-on:
https://tools.google.com/dlpage/gaoptout
Google Ads Opt-Out
You can opt out of personalized Google advertising by visiting Google's Ad Settings:
https://adssettings.google.com
Facebook / Meta Opt-Out
You can manage your Facebook advertising preferences by visiting:
https://www.facebook.com/adpreferences/ad_settings
Network Advertising Initiative (NAI) Opt-Out
You can opt out of interest-based advertising from NAI member companies:
https://www.networkadvertising.org/managing/opt_out.asp
Digital Advertising Alliance (DAA) Opt-Out
US-based opt-out tool for interest-based advertising:
https://optout.aboutads.info/
7. Impact of Disabling Cookies
While you have every right to disable or restrict cookies, doing so may have an impact on your experience when using our website. Below is a summary of the potential consequences:
| Cookie Type | Impact of Disabling |
|---|---|
| Essential Cookies | The website may not function correctly. You may be unable to complete online orders, navigate pages properly, or maintain a secure session. Core features will be unavailable. |
| Analytics Cookies | We will not be able to monitor how our website is performing or understand how visitors use it. This may slow our ability to improve services and fix errors. |
| Functional Cookies | Your preferences (such as saved addresses, dietary options, or language settings) will not be remembered between visits, requiring you to re-enter information each time. |
| Advertising Cookies | You will still see advertisements, but they will be less relevant to your interests. Disabling these cookies does not remove advertising, only the personalization of it. |
We recommend that you allow at least essential and functional cookies to ensure the best possible experience on our website, particularly when placing online food orders.
8. Third-Party Websites
Our website may contain links to third-party websites, including social media platforms, delivery partners, and payment processors. Please be aware that this Cookie Policy does not apply to those external websites. We encourage you to read the cookie and privacy policies of any third-party website you visit, as we have no control over their cookie practices or the data they collect. Pizza Luce is not responsible for the privacy practices or content of any third-party websites linked from our platform.
9. Children's Privacy and Cookies
Our website is not directed at children under the age of 13. We do not knowingly use cookies to collect personal information from children under 13. If you believe that a child has provided us with personal information through the use of our website, please contact us immediately at [email protected] and we will take steps to remove such information and restrict any associated cookies.
10. California Residents — Your Privacy Rights
If you are a resident of California, you have specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) regarding the personal information collected through cookies. These rights include:
- Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you, including through cookies.
- Right to Delete: You have the right to request the deletion of personal information we have collected from you via cookies, subject to certain exceptions.
- Right to Opt-Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information. Some advertising cookies may involve the sharing of data with third parties for cross-context behavioral advertising, which may constitute a "sale" or "sharing" under California law. You can opt out using the tools described in Section 6 above or by contacting us directly.
- Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.
- Right to Limit Use of Sensitive Personal Information: Where applicable, you have the right to limit the use of sensitive personal information collected through cookies.
To exercise any of these rights, please contact us at the details provided below. We will respond to verifiable consumer requests within 45 days as required by law.
11. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in the law, or changes to our services. Any changes will be posted on this page with an updated "Last Updated" date at the top. We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.
Where changes are significant, we may also notify you via a banner on our website or through other appropriate communication channels. Your continued use of our website after any updates to this Cookie Policy constitutes your acceptance of those changes.
12. Contact Us
If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please do not hesitate to contact us:
Pizza Luce
- Email: [email protected]
- Website: newpizza-luce.rest
We aim to respond to all inquiries within 5 to 10 business days. For urgent matters related to your privacy rights, please indicate this clearly in your message.