Privacy Policy

At Pizza Luce, we are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website newpizza-luce.rest, place an order, interact with our services, or otherwise engage with us. Please read this policy carefully. If you disagree with any terms in this Privacy Policy, please discontinue use of our website and services.

We take your privacy seriously. If you have any questions or concerns about this policy or our practices with regard to your personal information, please contact us using the details provided at the end of this document.

1. Who We Are

Pizza Luce is a food service business operating in the United States. Our contact details are as follows:

For the purposes of applicable United States privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), Pizza Luce acts as the business that determines the purposes and means of processing your personal information collected through our website and services.

2. Information We Collect

We collect several types of information from and about users of our website and services. This includes information that you provide directly to us, information collected automatically when you use our services, and information we obtain from third parties.

2.1 Personal Information You Provide to Us

When you interact with Pizza Luce — whether by placing an order, creating an account, signing up for our newsletter, contacting customer support, or participating in any promotions — you may provide us with personal information such as:

• Identity Data: Your full name, username, or similar identifiers.
• Contact Data: Your email address, telephone number, billing address, and delivery address.
• Transaction Data: Details about orders you have placed, including food items, quantities, prices, and payment methods used.
• Financial Data: Payment card details processed securely through our payment processor. Note that Pizza Luce does not store full card numbers on its own servers.
• Account Credentials: Username and password if you register an account with us.
• Communications Data: Records of your correspondence with us, including customer service inquiries, feedback, and reviews.
• Preferences Data: Your food preferences, dietary requirements, and saved orders, if you choose to provide them.
• Marketing Preferences: Your preferences for receiving marketing communications from us and our third-party partners.

2.2 Information Collected Automatically

When you access or use our website at newpizza-luce.rest, we automatically collect certain technical and usage data, including:

• Device Information: IP address, browser type and version, operating system, device identifiers, screen resolution, and language settings.
• Usage Data: Pages visited, time spent on each page, links clicked, referring URLs, search terms used on our website, and navigation paths through our site.
• Log Data: Server logs that record your interactions with our website, including access times, error reports, and crash data.
• Location Data: General geographic location inferred from your IP address. If you use our mobile ordering features and grant permission, we may collect more precise geolocation data to facilitate delivery services.
• Cookie and Tracking Data: Information collected through cookies, web beacons, pixel tags, and similar tracking technologies. See Section 7 for more details about our cookie practices.

2.3 Information from Third Parties

We may receive personal information about you from third-party sources, including:

• Payment Processors: Transaction confirmation and fraud prevention information from payment service providers.
• Analytics Providers: Aggregated and anonymized data about website traffic and user behavior.
• Social Media Platforms: If you interact with our social media pages or log in using a social media account, we may receive profile information in accordance with your privacy settings on those platforms.
• Delivery Partners: If applicable, information shared by delivery service partners to fulfill your orders.
• Marketing Partners: Information about your potential interests to help us tailor our advertising.

2.4 Special Categories of Data

We do not intentionally collect special categories of sensitive personal information such as racial or ethnic origin, political opinions, religious beliefs, health data unrelated to your dietary preferences, or biometric data. If you voluntarily disclose dietary restrictions or allergies, we treat this information with heightened care and use it solely to fulfill your order and ensure your safety.

3. How We Use Your Information

We use the personal information we collect for a variety of legitimate business purposes, all consistent with applicable United States law, including the FTC Act and, where applicable, the CCPA/CPRA.

3.1 Service Provision and Order Fulfillment

• To process and fulfill your food orders, including processing payments and arranging delivery or pickup.
• To create, manage, and maintain your account on our website.
• To communicate with you about your orders, including order confirmations, status updates, and delivery notifications.
• To provide customer support and respond to your inquiries, complaints, and feedback.
• To handle returns, refunds, or complaints in accordance with our customer service policies.

3.2 Analytics and Service Improvement

• To analyze how users interact with our website and services in order to improve functionality, user experience, and content.
• To monitor and analyze trends, usage, and activities in connection with our services.
• To perform quality assurance testing and conduct internal research and development.
• To identify and resolve technical issues, bugs, and security vulnerabilities.
• To understand which menu items, promotions, and features are most popular among our customers.

3.3 Marketing and Promotions

• To send you promotional communications, special offers, and information about new menu items or events, where you have consented to receive such communications or where we have a legitimate business interest in doing so.
• To personalize your experience on our website by showing you content and offers relevant to your preferences and order history.
• To conduct marketing research, surveys, and contests.
• To run targeted advertising campaigns through third-party platforms such as Google and social media networks.

You may opt out of marketing communications at any time by clicking the "unsubscribe" link in any email we send, or by contacting us directly at [email protected].

3.4 Legal Compliance and Safety

• To comply with applicable federal, state, and local laws and regulations.
• To enforce our Terms of Service and other legal agreements.
• To detect, investigate, and prevent fraud, unauthorized access, and other illegal activities.
• To protect the rights, property, and safety of Pizza Luce, our customers, and the general public.
• To respond to lawful requests from law enforcement and government authorities.

4. Sharing Your Information with Third Parties

Pizza Luce does not sell your personal information to third parties for monetary compensation. However, we do share your information in certain circumstances as described below. Where applicable under the CCPA/CPRA, we will comply with requirements relating to the "sharing" of personal information for cross-context behavioral advertising.

4.1 Service Providers

We engage trusted third-party companies and individuals to perform services on our behalf, such as:

• Payment Processing: To securely process payments made through our website.
• Delivery Services: Third-party logistics and delivery partners to fulfill your food orders.
• Cloud Hosting and IT Services: To host our website and store data securely.
• Email Marketing Platforms: To send transactional and marketing emails on our behalf.
• Analytics Providers: Such as Google Analytics, to help us understand website traffic and usage patterns.
• Customer Support Tools: Platforms that help us manage and respond to customer inquiries.

These service providers are contractually obligated to use your information only as directed by Pizza Luce and in compliance with applicable privacy laws. They are not permitted to use your data for their own independent marketing purposes.

4.2 Business Transfers

In the event that Pizza Luce undergoes a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you via email and/or prominent notice on our website of any such change in ownership or use of your personal information.

4.3 Legal Requirements

We may disclose your personal information if required to do so by law or in good faith belief that such action is necessary to:

• Comply with a legal obligation, court order, or government regulation.
• Protect and defend the rights or property of Pizza Luce.
• Prevent or investigate possible wrongdoing in connection with our services.
• Protect the personal safety of users of the service or the public.
• Protect against legal liability.

4.4 With Your Consent

We may share your information with third parties when you have given us explicit consent to do so, such as when you choose to participate in a joint promotion or partner offer.

5. Data Security

The security of your personal information is a top priority for Pizza Luce. We implement a range of technical, administrative, and physical security measures designed to protect your data from unauthorized access, disclosure, alteration, and destruction.

5.1 Security Measures We Employ

• Encryption: We use Secure Socket Layer (SSL) / Transport Layer Security (TLS) encryption to protect data transmitted between your browser and our website.
• Access Controls: Access to personal information is restricted to authorized employees and contractors who need it to perform their job functions. All staff with access to personal data undergo privacy and security training.
• Payment Security: We use PCI-DSS compliant payment processors to handle financial transactions. Full credit card numbers are not stored on our servers.
• Firewalls and Intrusion Detection: We deploy firewalls, intrusion detection systems, and regular security audits to protect our infrastructure.
• Data Minimization: We collect only the personal data necessary for the purposes described in this policy.
• Regular Security Reviews: We periodically review and update our security practices to address emerging threats.

5.2 Limitations

Despite our best efforts, no method of data transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify affected individuals and relevant authorities as required by applicable law.

6. Your Privacy Rights

Depending on your location within the United States, you may have specific legal rights regarding your personal information. Pizza Luce is committed to honoring these rights in accordance with applicable law.

6.1 Rights Under California Law (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), grants you the following rights:

• Right to Know: You have the right to request that we disclose what personal information we have collected about you, including the categories of information, the sources from which it was collected, the business purposes for collecting it, the categories of third parties with whom we share it, and the specific pieces of personal information we hold about you.
• Right to Delete: You have the right to request the deletion of personal information we have collected from you, subject to certain exceptions (such as where the information is necessary to complete a transaction or comply with a legal obligation).
• Right to Correct: You have the right to request that we correct inaccurate personal information we maintain about you.
• Right to Opt-Out of Sale/Sharing: You have the right to opt out of the sale of your personal information or its sharing for cross-context behavioral advertising purposes. To exercise this right, contact us at [email protected].
• Right to Limit Use of Sensitive Personal Information: You may request that we limit our use of sensitive personal information to only what is necessary to provide our services.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. We will not deny goods or services, charge different prices, or provide a different level of service based on your exercise of these rights.

6.2 General Privacy Rights for All Users

Regardless of your state of residence, Pizza Luce provides all users with the following rights:

• Right of Access: You may request a copy of the personal information we hold about you.
• Right to Correction: You may request that we correct any inaccurate or incomplete personal information.
• Right to Deletion: You may request that we delete your personal information, subject to applicable legal requirements.
• Right to Data Portability: Where technically feasible, you may request that we provide your personal information in a structured, commonly used, machine-readable format.
• Right to Withdraw Consent: Where we rely on your consent to process your personal information, you may withdraw that consent at any time. This will not affect the lawfulness of processing before withdrawal.
• Right to Object to Marketing: You may opt out of receiving direct marketing communications from us at any time.

6.3 How to Exercise Your Rights

To exercise any of the rights described above, please submit a verifiable consumer request to us by:

• Email: [email protected]
• Website: newpizza-luce.rest

We will respond to verifiable requests within 45 days. If we need additional time (up to 90 days total), we will inform you of the reason and extension period in writing. We do not charge a fee for processing your request unless it is excessive, repetitive, or clearly unfounded.

To protect your privacy and security, we may need to verify your identity before responding to your request. This may include asking you to confirm your email address, account credentials, or other identifying information.

7. Cookie Policy

Our website newpizza-luce.rest uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and personalize content and advertisements.

7.1 What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites remember your preferences and recognize you on return visits. Similar technologies include web beacons, pixel tags, local storage objects, and session storage.

7.2 Types of Cookies We Use

• Strictly Necessary Cookies: Essential for the operation of our website, including enabling you to add items to your cart, log in to your account, and complete transactions. These cannot be disabled.
• Performance/Analytics Cookies: Help us understand how visitors interact with our website by collecting information about pages visited, time spent, and errors encountered. We use tools like Google Analytics for this purpose.
• Functionality Cookies: Remember your preferences (such as language, location, and saved orders) to provide a more personalized experience.
• Targeting/Advertising Cookies: Used to deliver advertisements relevant to your interests and to measure the effectiveness of our advertising campaigns.

7.3 Your Cookie Choices

You can manage your cookie preferences through your browser settings. Most browsers allow you to refuse cookies or delete cookies already stored on your device. Please note that disabling certain cookies may affect the functionality of our website. For more detailed information about our cookie practices, please refer to our full Cookie Policy available on our website.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, and reporting requirements.

8.1 Retention Periods

When personal information is no longer needed, we securely delete or anonymize it. If deletion is not immediately possible (for example, because data is stored in backup archives), we will securely store and isolate the data until deletion is possible.

9. Children's Privacy

Pizza Luce does not direct its online services toward children, and our website content, including online ordering, account registration, and marketing communications, is designed for adult consumers. We comply with the Children's Online Privacy Protection Act (COPPA), which prohibits the collection of personal information from children under 13 without verifiable parental consent.

If you are under 18 years of age, please do not use our website or provide us with any personal information. If you are a parent or guardian and believe that your child under 18 has provided us with personal information, please contact us immediately at [email protected]. Upon verification, we will promptly delete such information from our records.

If we become aware that we have inadvertently collected personal information from a child under 13, we will take immediate steps to delete that information in accordance with COPPA requirements.

10. International Data Transfers

Pizza Luce is a United States-based business operating primarily within the United States. Your personal information is collected, stored, and processed in the United States. Our servers and third-party service providers may be located in the United States or in other countries.

10.1 Cross-Border Data Transfers

If you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States. The United States may have different data protection laws than those in your country of residence. By using our website and providing us with your personal information, you acknowledge and consent to the transfer of your data to the United States and its processing in accordance with this Privacy Policy.

10.2 Safeguards for International Transfers

When we transfer personal information internationally, we take steps to ensure that appropriate safeguards are in place to protect your data, including:

• Entering into data processing agreements with service providers that include standard contractual clauses or equivalent protections.
• Ensuring that any third-party recipients of personal data provide adequate levels of data protection.
• Implementing technical security measures to protect data during transfer.

11. Third-Party Links and Services

Our website may contain links to third-party websites, applications, and services that are not operated or controlled by Pizza Luce. These may include social media platforms, delivery partner websites, payment gateways, and promotional partners. This Privacy Policy applies only to our website and services.

We have no control over the content, privacy policies, or practices of any third-party websites or services. We encourage you to review the privacy policies of any third-party sites you visit. Pizza Luce is not responsible for the privacy practices or content of such third parties.

12. Legal Basis for Processing (FTC Act Compliance)

Pizza Luce processes personal information in accordance with the Federal Trade Commission Act (FTC Act) and other applicable federal and state laws, which prohibit unfair or deceptive practices in or affecting commerce. Our data processing activities are based on the following justifications:

• Contractual Necessity: Processing your order information, payment details, and account information is necessary to fulfill our contract with you.
• Legitimate Business Interests: We process usage data, analytics, and fraud prevention information based on our legitimate business interests in providing a safe, functional, and improved service.
• Legal Compliance: We process certain data as required to comply with applicable federal and state laws, including tax and financial reporting obligations.
• Consent: Where you have given us explicit consent, such as for marketing communications or optional data collection, we process your data on that basis. You may withdraw consent at any time.

13. Filing a Complaint with a Data Protection Authority

If you believe that Pizza Luce has violated your privacy rights, we encourage you to first contact us directly so that we can address your concerns promptly and effectively.

13.1 Contact Pizza Luce First

Please reach out to us at:

• Email: [email protected]
• Website: newpizza-luce.rest

We will investigate your complaint and respond within a reasonable timeframe.

13.2 Regulatory Authorities

If you are not satisfied with our response, you may have the right to file a complaint with relevant regulatory authorities. In the United States, applicable authorities include:

• Federal Trade Commission (FTC): The FTC enforces federal consumer protection laws, including online privacy. You can file a complaint at ftc.gov/complaint or by calling 1-877-FTC-HELP (1-877-382-4357).
• California Attorney General (for California residents): California residents may file CCPA/CPRA-related complaints with the California Privacy Protection Agency (CPPA) at cppa.ca.gov or the California Attorney General's office at oag.ca.gov.
• State Attorney General Offices: Residents of other states may contact their state attorney general's office regarding privacy concerns. Many states have enacted privacy legislation providing additional consumer rights and complaint mechanisms.

14. Do Not Track Signals

Some web browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want to be tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals. At this time, our website does not alter its data collection and use practices in response to DNT signals. However, you can manage your tracking preferences through your cookie settings and browser controls as described in Section 7 of this policy.

15. State-Specific Privacy Rights

In addition to California, several other U.S. states have enacted comprehensive privacy laws that may grant residents additional rights. Pizza Luce is committed to complying with all applicable state privacy laws. These may include:

• Virginia (VCDPA): Virginia residents have rights to access, correct, delete, and obtain a copy of their personal data, as well as the right to opt out of targeted advertising and profiling.
• Colorado (CPA): Colorado residents have similar rights, including the right to opt out of targeted advertising.
• Connecticut (CTDPA): Connecticut residents have rights of access, correction, deletion, portability, and the ability to opt out of sale or targeted advertising.
• Texas, Florida, and Other States: We monitor the evolving state privacy landscape and update our practices as new laws come into effect.

If you are a resident of a state with applicable privacy laws and wish to exercise your rights, please contact us using the information provided in this policy.

16. Changes to This Privacy Policy

Pizza Luce reserves the right to update or modify this Privacy Policy at any time to reflect changes in our practices, legal requirements, or business operations. When we make material changes to this policy, we will:

• Post the revised Privacy Policy on our website at newpizza-luce.rest with a new "Last Updated" date.
• Send an email notification to registered users if the changes are significant.
• Display a prominent notice on our website for a reasonable period following material changes.

Your continued use of our website and services after any changes to this Privacy Policy constitutes your acceptance of the revised policy. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

17. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to contact our privacy team. We are committed to addressing your inquiries in a timely and transparent manner.

We will make every effort to respond to your privacy-related inquiries within 45 days of receipt. If your request is complex or involves a large volume of data, we may need up to 90 days total and will notify you accordingly.

This Privacy Policy was last reviewed and updated on July 4, 2026. Pizza Luce is committed to transparency and accountability in all of our data handling practices. Thank you for trusting us with your personal information.